7 October 2013

Music Magazine Genres and Target Audience

There are many publications which are available in the genre of music magazines. These publications are as varied as the consumers tastes of music. The key genres of music and then of the music magazines, which are produced by institutions for profit, are:

Rock
Grunge
Hip-Hop
Pop
Classical
Jazz
Alternative/Indie
Reggae
Rap
R&B
Country & Western
Metal
Electronic

I will now look more closely at six different genres to help work out which genre I would like my new music magazine be. I will look at what type of music the genre has and the key artists who work in that genre. I will also look at the leading magazines which cover this genre and then summarise who the target audience is for these genres. 

Rock
The genre of rock is which started off as Rock and Roll in the 1950s. This then later spread out, creating different branches of rock, around the 1960s, such as Folk rock, Pop rock and Glam rock. The music is typically centred around the electronic guitar. Although it is not currently a mainstream genre it had been during and around the 1960s. The target audience for this genre is for males aged 25+ who would be a social class of D-B. It is normally listened to by people of white ethnicity and of most sexualities, but generality straight males. The key bands for the rock genre would be bands such as: Queen, Nirvana, The Who and AC/DC.
The main magazines for the rock genre are magazines such as, Classic Rock, Mojo and Q.
The audience would read these magazines to find out information about their favourite artists and for entertainment through the features. It is also for diversion to distract themselves. It can also be for socialisation, this is all as stated by Blumler and Katz (1974).
Pop
Pop music is a genre which name originally come from the word 'popular'. It originated in the 1950s coming from Rock and Roll. The songs are normally short to medium length and are usually upbeat and happy. Pop is a large and mainstream genre with a target audience of more of a female group aged 15-25+ who would be a social class of E-C1. This is listened by most ethnicities and by people of most sexualities. The key artists in the pop genre would be people like: Michael Jackson, Madonna, The Beatles and Britney Spears. 
The key magazines for the pop genre would be magazines like Top of the Pops and We Love Pop. 
These magazines would be read to get information about the artists they like. It also allows for entertainment and socialisation. This is again as stated by Blumler and Katz (1974). 
http://www.youtube.com/watch?v=Zi_XLOBDo_Y
http://www.telegraph.co.uk/culture/music/rockandpopmusic/10361158/Sex-in-pop-music-what-do-other-female-pop-stars-think.html

Electronic
Electronic music is a genre which uses electronic instruments to create its sound. Electronic music has a history going back to late 19th century when sounds were first being recorded. Modern and popular electronic began in the 1970s with the use of synthesiser. Other forms of electronic also include chiptunes which developed over the 80s with cheap home computers. The target audience for electronic is male who are aged 15-30 who are of a social class of E-C1. It is normally listened by people of white ethnicity it will normally listened to by all sexualities.  The key artists in the Electronic genre are: Kraftwerk, The Observatory and DJ Quicksilver.
The main electronic magazines would be ones like Sequences and Magnetic Magazine. These magazines would be read for information and also for entertainment, again as stated by Blumler and Katz (1974). 
Indie
Indie, or independent is a genre of alternative rock. The genre was originated in the 1980s as 'college rock' which was played on college radios. Independent is also a genre of less known bands and labels who are generally not mainstream, however, the genre can be seen as mainstream. Indie music has a wide range of target audience however, primarily would be males aged 20+ who are of a social class of E-B. They can be of any ethnicity with a range of sexualities. The key artists in the Indie genre are: R.E.M, The Strokes and Oblivians.
The main Indie magazines are ones like, NME and Indie. These would mainly be read as a distraction and fro information but may also be read for some entertainment. This is as stated by Blumler and Katz (1974). 
http://www.youtube.com/watch?v=SWSz_PAfgNc

http://missoulian.com/entertainment/music/alternative-rock-lives-self-doubt-intact/article_a9a4ecd4-21fd-11e3-b2d7-0019bb2963f4.html

Metal
Metal or Heavy metal is a genre of rock music. It was developed in the late 1960s and the early 1970s. It has thick and massive sound which is characterised by it's loudness and aggressiveness. Metal music is not currently mainstream however, like rock, it had been. The target audience would be males aged 25+ with more of a 35-45 males as a more primary audience who are of a social class of D-C1. They are normally of white ethnicity, but some others would listen to it. The key metal bands are: Mettalica, Black Sabbath and Judas Priest. 
The main Metal magazines are ones like Hammer and Kerrang!. These magazines would be read for entertainment, information and also for distraction. This is, again, as stated by Blumler and Katz (1974). 
http://www.youtube.com/watch?v=CD-E-LDc384

http://musicfeeds.com.au/news/heavy-metal-stars-team-up-for-michael-jackson-tribute-album/

Classical
Classical music is a genre of music which common practice period from 1550 to 1900. Classical music is a very broad genre however generally uses more orchestral music. Classical music is not generally seen as a mainstream genre and would have a target audience of both male and females aged 50+ who would be from a social class of B-A. These people are normally of white ethnicity. The key artists in the classical genre are: Mozart, Beethoven and Bach.
The main classical music magazines are magazines like Classic FM and BBC's Music magazine. These would mainly be read for information as well as for a distraction but may be read for some entertainment. 


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