6 April 2015

The Process of Creation (Poster)


As with my double page spread, I did some research on things like lighting for the photoshoots. I used the same tutorials as shown previously.

I also created some flat plans, which are shown below:





As with the double page spread, I carried out a survey for the target audience to find out what they wanted to see on a poster, as well as comparing the flat plans. I found that they preferred the look of the last poster. I also found that they wanted a darker colour palette as they felt this was what best felt the genre.

Once I knew what the target audience wanted, and I had the photos and title, I began the construction of my poster.

The first thing I did was to take the main image, which took up nearly the whole page. I then converted the image into black and white, using this tool from Photoshop. I used this particular image as it is one that I, not only, found interesting, but it also helped convey the surreal theme found in the film. 


I then put an overlay image of Sarah, over the top of the image of Deluca. I did this so that the poster would show another character in the film. The size of the image, whilst being overlaid, gives the connotation that Sarah perhaps has more power over Deluca. The fact that Deulca appears within her face and head, also starts to give the suggestion of the psychological themes within the film. To make the image look as it does, I used the hard light setting which allowed it to show the image of Deluca below it in this style. 


The next thing I did was to place the gas mask eyes and mouth onto the balloon. This was cut out from another image. The edges were then blurred a little so that it mixed better and looked more like an actual part of the balloon than it would do otherwise. This was used since it also gives the suggestion of the surrealism theme. 


The next thing that I did was to add the title of the film, as well as the casting along the top. I put the cast at the top since it stands out, particularly because of contrasting colours. I also put it here since it is information consumers would want to see, but does not get in the way of the images. I also added the title, which was quite simple and was done in a white colour so that it would contrast with and stand out against the dark background. 


The final thing I did was to place the text below the title, which reads "An Alexander Prynne Film" which, like with the cast, gives the consumers information that they will want to know. In this case, it is the director. Along the bottom, I also added the credits, which features everyone who was involved in the main part of the production. It also includes institutions that I felt would be most likely to distribute the film, whose logos have also been added. This look of credits and the information included is something that I found was include in a lot of posters, particularly of this genre. I also added the release date information, which, like everything else on the poster, is essential information that the potential audience would want to know. It is also something that is a common conventions, found on most other poster, particularly theatrical ones, and so I followed these conventions. 


The Process of Creation (Double Page Spread)


To begin with, I first did some research before carrying out the photoshoot. This was done on things like lighting. These are a couple of the videos that I looked at.


Before starting to take the photos and to construct the actual page, I first made some flat plans of the ideas I had that could be used. These are here:






















I then used a survey, which was answered by my target audience, on things like which flat plan they preferred and the type of article, colour scheme and other such things that needed including. I found that they were happy if the colour palette didn't exactly match up to everything else, since it was for a magazine. I also found they would prefer to read a review page, and that they wanted close up photos of the main stars.


From here, we carried out the photoshoot. Here are some of the orignal images that were used for both the post and double page spread:


















These first four images are all from the first photoshoot we did. These were all close ups of our actors for Deluca and Sarah, which I had wanted to use for the double page spread, and possibly also the poster, though this was not yet something I had fully decided upon. This photshoot consisted entirely of  indoor photography, taken against a black background. Here we also used the lighting equipment to get the exact look we wanted.


These next four images are from the second photoshoot, carried out. These began with some indoor photography, using the same place as with the first shoot. These however, did not turn out as well since the background was too low to include the balloon. Whilst this could have been worked around, I felt that the outdoor photos worked better for what I had wanted. The next part of the photoshoot took place outside. This was much more experimental than the others, trying out things like the use of the umbrella and balloon, as well as neither. This is the shoot where the photo for my poster came from.

Once the article had been written and the images had been collected, I started the construction of the spread. This process is shown below:

The first thing that I did was to put together the simple, basic template, with the boxes where I wanted everything to go. Here I put a small box in the upper right hand corner with the word "Features" in. This was so that someone who may be quickly flicking through the magazine would be able to tell what sort of article they were reading and what they were about. I also put the title of the film in a red box, using the same typography as is used on the poster. I then had another red box on the right page where I would put facts about the film in, since this is something I found used to add more interesting information and substance to the page. Then, on the left page, there is the large black box where I knew I wanted to put the actual written article.



The next thing I did was to add the images. The image on the left page shows the character 'Sarah'. This is a smaller image since she is not the central or titular character, where as Deluca is, who gets a large photo taking up most of the left hand page. I used both these images as it helped the readers relate the article more easily to the film. The size also helps to draw people in as one of the first things they see will be these images. This is, again, why I used the photo of Deluca, as it is quite interesting, being him in a top hat. This does not directly relate to the film, though does give the readers and idea of the themes within the film. 


The next thing I did was to add the actual written article. I placed this on the black background, in a white colour, so that it would stand out. The text also uses a typography that I found is often used in most professional magazines. The article was placed where it is, since it does not require to be big or stand out too much, since this may make it more difficult to read. It is also the part of the page that does not really not to stand out, visually. Rather the page relies on other things like the black, red and white, colour scheme and images to pull in the readers. 


The next thing that I did was to fill the empty white space in the bottom. To do this I used a image that resembled film, where I filled in each cell with one of the illustrations that were featured in the film. I did this so that the would be another thing that could draw the reader in, as well as to so the exploration of religion and sin in my film. Whilst this is not explicitly showing and discussing these themes, like the central image to represent surrealism, it does give the suggestion of what will be found in the film. 


I then added the yellow bubble on the right had page. In it I added a quote that had been taken from the article. This was placed over an empty part of the photo, which helped make the page seem a little more filled and not leaving these empty spaces. It also works in drawing in the readers eyes, and so, their interest. To make it stand out even more, particularly against the image, I used the bevel and emboss tool, adjusting the levels as shown in the the screenshot. It also adjust the outer glow, to help in it standing out. 


I then, on the left page, added a rating for the film, which was 5 stars. This was, like the bubble, put over an empty space in the image. This was placed against the black background, so that it would stand out and draw in the reader's eye. This, again like the bubble, used the bevel and emboss tool so that it would stand out even more. 


The last thing I did was to fill in the facts, with things like the main crew and the cast, as well as some interesting facts concerning the sort of behind-the-scenes. I also added on the page numbers later, so the reader would easily know where they were in the magazine and could easily find it from a contents page, as was the common conventions of a magazine of this type.

Critical Reflections

Having completed the shooting on the film, I am now able to look back, critically, to the work I have already completed.

Firstly, looking at the camera shots, I feel this is something that did go quite well. I felt that my shot list and the storyboard were quite closely followed. Both of these documents were created and formed for two different reasons. One of these reasons was to make sure that I would have the range of different camera shots and movements that I needed in my film. The other reason as to why the shots were put together was to make sure it fitted the narrative I wanted to tell and the representation I wanted to show. When beginning the creation of this I followed Alexander Mackendrick's (On Filmmaking, 2004) ideas of shot-to-shot relationships that "each incoming image will have contains within it the impetus for a jump to the next angle." Because of this I created a shot list where the shots only really changed when I felt was appropriate to, or needed to, often decided by the dialogue or the actions of the characters. These shots were sometimes changed during the filming often due to the very short amounts of time we had to film, with sessions being only about half an hour long each, to film full scenes. This restricted the amount of setup and resetup time we had for rearragnig and setting up the camera multiple times in different places, and so meaning we have to refocus the image and redo the exposure and the audio levels. Were I to reshoot this film and go back to this part of the process, I would make sure that I am able to shoot for longer periods of time and perhaps do a camera rehearsal to find any problems we may have, even if not at the location, but in a similar sized space. I would also employ the use of multiple cameras.

When carrying out the editing of the film, I learnt that the mistakes that had been made during filming, like forgotten lines, had meant that the shots did not always work together, even when it is a single shot. This is because the actors had moved from different positions between the lines they had correctly read, and from where we picked up again. This adversely affected the visual quality of the film. To improve upon this in my future work, or if I were to do it again, I would either go through the entire scene or section shown in the shot again, without skipping to certain parts. Alternatively, I would change the shot to a new angle. This could have improved the phone call sequence, where this problem is particularly apparent.

As Steven D. Katz said in his book Shot By Shot (1991) "a moving shot... offers graphic and dramatic opportunities unique to film. Camera movement replaces a series of edited shots used to follow a subject, to make connections between ideas, to create graphic and rhythmic variation or to simulate the movement of a subject in a subjective sequence."

To follow what Katz said, the movement in the film, Deluca, was used for multiple different reasons, depending on where it was used, and which type was being used. All of this had carefully been decided upon before being shot, all of it being dependent, like the change in shots, on the dialogue or actions being shown. All lot of the film used a hand-held, shaky shot. This was a shot that had been carefully planned where to be used and how they would advantage the narrative of the film. These shots  I felt worked well to show the fear, anger and other similar emotions that are discussed or represented in that particular shot. This slight shake gave 'variation' to the film, which would not have been as interesting were it completely still. Looking back at these shots, I think most of them work in the context and look I wanted and also subtly represented the narrative I was trying to tell.

Other types of movement I used were things like pans and zooms. These were used mostly in the two 'surreal' sequences. These were used to do things like making 'connections between ideas' and to, again to give 'variation'  to the shots and images. These shots mostly showed inanimate objects, like a gravestone, which does not have any movement of its own. This is why I used the camera to give movement to the shot. I felt that these all worked well at conveying and suggesting the messages and meanings I had for them, and so would not change it were I to ever remake this film.

Although film is a very visual medium, audio and sound is often described as being the most important part. It is said that bad sound is more remembered than a bad picture. Katz describes sound and music as being important because "they elicit images". He also states that music is "an excellent way of communicating the rhythm and pace of the scene". The music I used in my film was the Egmont Overture by Beethoven. This is something I decided to use for multiple reasons. The entire piece of music fits well with the feelings I wanted in the film, which also often changes throughout it. I used select bits to fit in with the pace and style of each scene, for example slightly creepier sounding music for the scenes involving Deluca and Sarah, and a very dramatic, fast-paced, piece for when Deluca kills Hugo. This piece of the soundtrack I felt fit very well with the film as it subtly reinforced the emotions and narrative and drama I was trying to show visually. The reason the inspired me to use this particular style of music were films like A Clockwork Orange, 2001: A Space Odyssey and Apocalypse Now. These were all films that used this style of music very well to add to the visual and dramatic beats of their respective film, particularly Kubrick's molding of Beethoven to violence in A Clockwork Orange. Whilst I do not think I did it as well as these other films, it is something I would not change.

The other main part of the soundtrack was a song called 'The White Rose'. This is a traditional Cornish folk song, with the verse I chose to use being sung in Cornish. I was very fortunate to get permission to use this song for my film as I felt it fit well with the themes, style and message I was trying to convey. It also, to some extent, follows Strauss' theory of Binary opposition, working as such against the themes, like deception and the more destructive love of Hugo and Deluca. This is something that I quite liked, and would not change.

There were some things about the sound that I was not particularly happy with, however. In particular, this is two of the voice overs. This is a problem where the audio has a lot of bass and peaks too much. This is a particular problem when listening to it through normal speakers or headphones. It was a problem I tried to fix, as it was caused by a mistake we made where the actors were too close to the microphone. I was not able to rerecord this for one particular reason that shall be discussed later. This is the main piece of sound that I was not happy with and would definitely learn from the mistake and redo it, were I able to.

The actors, whilst I felt there performances to be suitable for the characters, had posed a problem. This problem was that, one in particular, was often reluctant to film and would not turn up when we asked him to outside of school time. This is what caused the problem of having only short periods of time to shoot in, which caused a slight rush in production, having an unfortunate adverse quality on the visual side of the film. We also had the problem that one of the actors had received an injury from sport, meaning that he had to be replaced. Fortunately, however, we had not yet shot anything with him. The actor who replaced him as Hugo worked very well, particularly since he had not seen the script before the shoot. This same actor, after seeing the film in an event, did say that he did not feel comfortable portraying a homosexual character. This is something that I don't think seems particularly clear on his performance. It is also something that I feel is good, since I did not want the stereotypical 'screaming queen', and it is clear this has been avoided. The only problem we had for the actor of Sarah, was that she often had work or other things going on, and because we did not give her enough notice, she was unable to attend. However, we still had scenes to shoot without her, which was good. In the future, I would make sure that the actors know exactly who their characters are, and would try and make sure we have their full commitment.

At the beginning of the process, we had three members of the group, who would all work as crew members. Unfortunately, one of them dropped out, leaving only Ryan and I. Because I had the better knowledge and experience of the equipment being used, I was the one to shoot the film and direct the actors. Ryan assisted in the set up of the equipment, like the tripod, monopod and microphone and also doing the white balancing of the image. This was at the beginning of each shoot. He was also the one to often contact and gather the actors. When shooting, he worked as more of a script supervisor, checking where we were in the script and reminding me of the corresponding shots. When it was needed on one of the shoots, he worked as the boom operator, and on another he held the reflector. This was not used for reflecting, though. Instead, we used it to block out the sun, which was directly cast on the actors, causing much of their faces to be overexposed.

Over all, I am very happy with the film I produced and the process of filming it. I am particularity happy with many of the shots, which I feel all do what they are supposed to, in particular the shaky shots. The parts of the film that are supposed to be correctly exposed, I feel are. It is also all in focus. The music fits with the narrative and the actors I feel did a good job with the characters I gave them. This is a film that I am happy with at my current skill level.