The Process of Creation (Poster)

As with my double page spread, I did some research on things like lighting for the photoshoots. I used the same tutorials as shown previously.

I also created some flat plans, which are shown below:

As with the double page spread, I carried out a survey for the target audience to find out what they wanted to see on a poster, as well as comparing the flat plans. I found that they preferred the look of the last poster. I also found that they wanted a darker colour palette as they felt this was what best felt the genre.

Once I knew what the target audience wanted, and I had the photos and title, I began the construction of my poster.

The first thing I did was to take the main image, which took up nearly the whole page. I then converted the image into black and white, using this tool from Photoshop. I used this particular image as it is one that I, not only, found interesting, but it also helped convey the surreal theme found in the film. 

I then put an overlay image of Sarah, over the top of the image of Deluca. I did this so that the poster would show another character in the film. The size of the image, whilst being overlaid, gives the connotation that Sarah perhaps has more power over Deluca. The fact that Deulca appears within her face and head, also starts to give the suggestion of the psychological themes within the film. To make the image look as it does, I used the hard light setting which allowed it to show the image of Deluca below it in this style. 

The next thing I did was to place the gas mask eyes and mouth onto the balloon. This was cut out from another image. The edges were then blurred a little so that it mixed better and looked more like an actual part of the balloon than it would do otherwise. This was used since it also gives the suggestion of the surrealism theme. 

The next thing that I did was to add the title of the film, as well as the casting along the top. I put the cast at the top since it stands out, particularly because of contrasting colours. I also put it here since it is information consumers would want to see, but does not get in the way of the images. I also added the title, which was quite simple and was done in a white colour so that it would contrast with and stand out against the dark background. 

The final thing I did was to place the text below the title, which reads "An Alexander Prynne Film" which, like with the cast, gives the consumers information that they will want to know. In this case, it is the director. Along the bottom, I also added the credits, which features everyone who was involved in the main part of the production. It also includes institutions that I felt would be most likely to distribute the film, whose logos have also been added. This look of credits and the information included is something that I found was include in a lot of posters, particularly of this genre. I also added the release date information, which, like everything else on the poster, is essential information that the potential audience would want to know. It is also something that is a common conventions, found on most other poster, particularly theatrical ones, and so I followed these conventions.