IPC Media is a British publishing company which was formed in 1963 after three of Britain's leading publishing companies merged together. IPC Magazines was then formed in 1968. This was part of a reorganisation which created IPC Newspapers, IPC Magazines, IPC Books, IPC Printing, IPC Trade and Technical and IPC New Products.In 1970 IPC-Mirror Group was taken over by Albert E Reed, a paper-making company. This was later renamed to Reed International. In 1974 this was later spilt into IPC Magazines LTD and then into Mirror Group Newspapers. The second was then sold to Pergamon Holdings Ltd. IPC Magazines was then sold to Time Inc. in 1998, this was then renamed IPC Media. This allowed both IPC and Time Inc. to expand and grow with this buyout.
IPC Media Magzaine Examples-
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The top three competitors for IPC are: Advance Magazine Publishers Inc., Lagardere Active and H. Bauer Publishing Ltd.
For my own
magazine, I think I would have IPC Media as my distributors as they do not have
many music magazines, apart from NME and so would have a slight gap within
there market.
Short but sweet.
ReplyDeleteI suppose the question here Alex is how much of it you can now apply to the construction and analysis of your own mag.
Don't forget that the areas of Institution that will become relevant for analysis later on are Expansion; Diversification; Conglomeration.
ReplyDeleteYou have some key facts, but you need to extend this post through doing the following:
ReplyDelete1) Include images of the company logos/publications in the institution portfolio.
2) Include links to articles on market share/profit margins of the key players.
3) Conclude by saying which institution you would pitch to to publish your magazine with reasons e.g. 'There is a gap in their portfolio for a _______ genre magazine'
I like your representation anaylysis on your contents page analysis and your detail of history on this post. To improve you could discuss the representation of different ethnicities, cultures and sexualities as well as gender, and include more current magazine industry figures. :)
ReplyDeleteFINAL COMMENTS FOR ALL OF YOUR 'RESEARCH/ANALYSIS' POSTS:
ReplyDeleteOVERALL YOU HAVE REFINED AND IMPROVED THESE IN TERMS OF QUALITY AND FOCUS.
* THIS IS DETAILED AND COMPLETE
* EXCELLENT PRESENTATION AND ORGANISATION
* EXCELLENCE IN TIME-MANAGEMENT SUGGESTED
* PROFICIENT TO EXCELLENT WITH RESEARCH AND ANALYSIS INTO OTHER PRODUCTS