Audience Research

To find out more about my target audience, who would be aged 11-19, i conducted a survey to find out more about what they wanted to see. I will then uses these results to help the creation of my magazine to include what the target audience would want to see.

The first question in my survey was 'What is your gender?' I used this information to find out more about the audience that would be answering the survey. I also asked them 'How old are you?'

This again allowed me to gain more information about the people who are answering my survey to find out what they would like to see. I then asked them 'What is your approximate average household income?'

This question allowed me to see what sort of social class the people were and so I could build the magazine around that. This allowed me to know what sort of language and design to use. I found that they were mostly of a lower social class and so would not be using long, sophisticated words like someone possibly from social grade A.

I then asked them wether or not the currently read the college magazine. I found that most people would occasionally read and many would not ever read it. However, some people did read. I used this information to help find a design so that everyone would be pulled in and want to read it.

I then asked them why do they or would they read the magazine. I found that everyone wanted entertainment in it and most wanted information. A few wanted news. I used this to help decide what i wanted to put in the magazine so that every one would be attracted to it.

After this, I asked them what topics they would like to see. I found that most people wanted sports and clubs and events. A few wanted Help and tips and not many wanted fashion. I used this to know what sort of stories I would put into the magazine.

I then asked them what they would like to see on the actual cover. I found that everyone wanted quality images and most wanted similar colour schemes an bold masthead and interesting typography. This allowed me to create a cover that would be interesting and attractive to all of the target audience.

Then I asked them what colours they wanted to see on the cover. I found that most wanted warm colours and a few wanter blues and dark colours, but no bright ones like pink or reds. This allowed me to create a good colour scheme that would be attractive to my target audience.

Finally, I asked them wether or not they would pay for the magazine. I found that no one wanted to pay for it and so I decided not to charge for it.

Using all the information I got from this survey I was able to create an attractive cover that would draw in my target audience and have what they wanted on it.